At basic level, individuals remember and implement simple tasks with guidance as needed.

• Acknowledge the benefits of exploring a variety of digital content creation tools to support content creation goals.
• Acknowledge the importance of accessible and inclusive digital content.
• Identify common types of digital content and file formats, and common operational functions across digital content creation tools.
• Recognise that while AI systems can generate content, humans are essential to ensure ethical, responsible, and context-appropriate outputs.
• Recognise that generative AI is a particular type of AI and is one of various digital technologies that can be used to support content creation.
• Use basic features of content creation tools to create and edit digital content.

At intermediate level, individuals identify and implement well-defined tasks and solve well-defined problems autonomously.

• Purposefully explore features and functions of digital content creation tools to deepen capabilities.
• Describe benefits and limitations in the use of digital technologies such as AI systems for content creation, using them selectively and ethically.
• Use a variety of content creation tools to create and edit digital content.
• Apply strategies that enable efficient digital content creation.
• Assess audience accessibility and inclusivity needs, and create and edit digital content accordingly.

At advanced level, individuals assess and apply solutions to a variety of complex tasks autonomously and adapt to a variety of contexts to evaluate and execute tasks appropriately, guiding others if and as required.

• Acknowledge the importance of assessing capabilities, constraints and ethical aspects of digital content creation tools.
• Select and combine digital content creation tools and methods to meet complex content creation task and audience requirements.
• Create and edit complex or specialised digital content, tailored appropriately to goals and audience.
• Support others to develop their capabilities in digital content creation using ethical and responsible approaches.

At highly advanced level, individuals assess, evaluate and resolve highly complex or specialised problems to create new solutions or adapt existing ones, leading and guiding others if and as required.

• Promote and support accessibility and inclusivity, and the selective and ethical use of AI systems, in digital content creation.
• Help others to develop advanced digital content creation capabilities.
• Lead or contribute to complex or specialised digital content creation initiatives.
• Lead or contribute to improvements in or new solutions for complex or specialised digital content.